Monday, July 19, 2004

Time to move on...

Well time changes, and we all change, so I just lost my job, for all those firm cfpurists haters, can go hip-hip hurray...
 
Well here we are start of a brand new week, life brings you struggle sometimes....
 
I am not saying I am mistake free, that I am perfect, nor do I think that there exists such people.
 
We all try, I wasn't really happy, they weren't really happy, so ce sera, time to move on....
 
I already have ideas for some business products I want to create...
 
Even though I had issues with the company I worked for, I still love the ecommerce industry.
 
There are always great challenges in both getting visitors to purchase something and then make sure you can fulfill them, and perhaps get repeat customers...
 
Month after month, I read all about all this need for huge web analytics software, to analyze tons of logs, for personalization and segmentation.
 
But when I've seen articles written by people who've implemented such methods, they are not getting what they want out of it....
 
I really feel the whole industry needs a new approach on how to point customer a to the great products that the customer is really looking for.
 
But instead what happens, those people who deal with the different parts of their multi-channel company, each channel's marketing people decide what navigation, what categories, what search, what tools, what help, and rarely is there any synchronization or common sense.
 
Then come the usability geeks, or anyone who has some common sense, see that there is issues with customers satisfaction in finding things.
 
It's just too easy to forget why we have each channel.....
 
To help the customer find the product...
 
But if each channel does things differently, how likely are those multi-channel customers to be confused???
 
Well anyways, last night as I was reading Christopher Rowley's, The Founder, a short sci-fi book. I felt inspired or envisioned to create a new product.
 
Basically a two-fold product:
 
1. To identify when and where, as fast as possible, the customer is not finding what they are looking for.
2. To create ways to help immediately, and friendly help the customer.
 
It's not quite well thought out yet...
 
And I have some other ideas as well...
 
Basically I want to find a way to create some cheap tools that get rid of the need for these unrealistically expensive tools like coremetrics.
 
I mean, really, it's nice to hack the data, but the data is not the customer, and you are not responding to what their needs are but to your delayed perceptions of them.
 
Anyways that's my thoughts...